Primavera was out at the Back 2 School Bash this past weekend along with hundreds of screaming fans. With rising star Jake Miller set to perform, people were camped out at 4AM outside of The Venue in Scottsdale so they could be the first ones through the door!

Our Street Team members were out in force and looking sharp in their Primavera shirts! We had a prime spot inside the venue where we set up the Primavera table right next to the main stage.

They also made the Primavera presence felt by walking up and down the line outside before the gates opened to hand out Primavera glow-in-the-dark bracelets for the concert-goers to wear.

We had a great time at this awesome event! Were you at the concert? Are you looking forward to an upcoming concert coming to your area? Comment below with your thoughts!